IMAGES ARE A DOOR INTO YOUR WORLD

  “Images are powerful, a high proportion of the population are “visual” and engage far more with images than with text. Use platforms like instagram and Pinterest for an integrated marketing approach, so that every time you blog about something or have a theme you also create images related to the blog/theme and post on … Continue reading “IMAGES ARE A DOOR INTO YOUR WORLD”

 

“Images are powerful, a high proportion of the population are “visual” and engage far more with images than with text. Use platforms like instagram and Pinterest for an integrated marketing approach, so that every time you blog about something or have a theme you also create images related to the blog/theme and post on visual social platforms. Be creative with images, show personality, use images as a door into your world, your business and offer behind the scenes. Lastly don’t use logos for your picture profile on Twitter and LinkedIn, who wants to be friends with a small business logo!”

DESIGN FOR CLICK-THROUGH

 

“Always create an image specifically for social (i.e. Twitter cards and Open Graph tags for Facebook) for each piece of content. Include the title of the content in the image, or even a call-to-action (e.g. “Download the Marketing eBook!”) instead of relying on the images within the content to automatically populate social images. This can have an enormous impact on click-through-rates and social

engagement.”

Readers prefer to read an article that has good looking

“Readers prefer to read an article that has good looking images because it adds more value to the article. According to a research carried out by MDG Advertising, articles that have relevant images on them usually get 94% more total views than the ones without images. It also makes it easier for your readers to share it to sites like Pinterest. It is therefore very necessary to always include relevant images on your marketing in order to give it a maximum exposure because Images play such a large factor in our online

infrastructure

No More Stock Photos

“No More Stock Photos! Ten years ago I saw a tip about adding a photo to every blog post. They’re today’s cliches, with no truth behind them. If your message cannot stand on its own, a stock photo’s not your solution. Blogs, Email, Twitter, Facebook, Instagram and Pinterest, etc., grant us the power to speak directly in our voices to our customers and employees and prospects. Our voices, verbal or writing or imagery, are the most powerful voices because they are unique and unique stands out. So, why distract that message with a stock photo?

DEVELOP AN INFOGRAPHIC FROM PODCAST

 

– Paul Segreto of Franchise Foundry

“Create a cross-platform, multi-tiered effect to “touch” target audience multiple times in short period of time. Let’s say you have a podcast… Transcribe the podcast, summarize and turn into a blog. Develop branded images with quotes from podcast. Develop 10-20 slide powerpoint from podcast and share on SlideShare. Use powerpoint and audio clips from podcast and develop video on Animoto. Develop an infographic from podcast. Longer-term, turn 3-4 podcasts into a whitepaper and 10-13 podcasts into an e-Magazine. ALWAYS share each mini-project across all social media platforms and select ones in email blasts.

CONSIDER THE VIDEO COMPONENT

 

“Questions that arrive by email from clients and prospects provide a wealth of ideas for creating videos that complement written responses, so every time a question is asked, consider the video component. Those videos not only populate your YouTube channel but also supplement your blog, Twitter, LinkedIn, and other social media accounts. Video is and will continue to be a dominant marketing force. Your consistent video creation can, in time, result in a huge traffic spike and increased revenue.”
– Shirley George Frazier of Solo Business Marketing

USE VISUALS TO REINFORCE YOUR BRAND

 

“Images increase engagement and are a great way to showcase your business and brand personality. Every piece of visual content you post on social media becomes part of your brand identity. You can use visuals to reinforce your brand and generate more leads and engagement by adding a call to action button to the images you post in social media to drive

Visual marketing has taken off over the past few years, and for good reason. As marketers, our job is to tell a story to the people who stand to benefit from what our brand offers. Visuals allow us to tell a story and take our target market through that story via different mediums.

Platforms like Pinterest and Instagram have succeeded because visuals are easier to share and relate to than text itself. When using visuals in your marketing, create something that evokes an emotion. Make sure your visuals can incite the response —

anger, happiness, sadness — that you want.” – Justin Beegel of Infographic World

Back then I was co-writing the book

The year was 2010. Back then I was co-writing the book “Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design” with David Langton. We saw the trend: visual content would take on more emphasis in the future.

That trend was being driven by several factors. Improved Internet access speeds and expanded bandwidth were making it faster to download Web pages containing imagery. Better cameras in smartphones made it easier for people to take high quality photographs spontaneously. The rise of social media platforms like Facebook made sharing of images part of our everyday culture.

Also, it was becoming easier to find qualified designers to help, because they had beautiful websites to show off what they could do. Improved graphics programs began making it easier for do-it-your-selfers on a tight budget to turn digital images into professional-looking marketing materials.

Smart Ideas: Experts Revisited

Getting More than Aesthetics in your Tattoo Tattoo is a sort of art that could be rewarding to your image. But before going to a particular tattoo shop, you need think of several important considerations which will be discussed in this article. Healthy Tattoo You do not want to be infected with detrimental health conditions like AIDS and Hepatitis B so you need to find a Tattoo shop that would be as safe as possible. Generally, having a tattoo would involve damage of skin defense system and when this occurs you will at the possibility of many microbial infection. Several of the illnesses got from an contaminated tattoo procedure are not ordinary infections that can be remedied by available antimicrobial drugs. A lot of it are irreversible and can even be fatal. In connection to this, you need to make sure that the tattoo artist who works on you knows the possibility of illnesses with contaminated tattoo procedure. Notably, he or she should present methods to avoid these health infections from developing. The methods may include perfect sterilization process of instruments and materials used. Even highly recommended is the use of disposable, not recyclable needles and other tattoo products. When you are sure that the tattoo shop has these systems, then you will be safe in getting your body a tattoo.
Looking On The Bright Side of Tattoos
Think about on Your Own Tattoo Art
The 10 Rules of Tattoos And How Learn More
An art is not only a piece that is pleasing to the anybody’s vision. It should be a thing that is within the liking of the maker or individual who possess it. Regarding tattoo, the thought is even higher than the overall beauty or liking. It must be something that would match your identity or what you want individuals to see you. Most of the tattoo symbolizes something as well; perhaps for the individual’s faith, passion for someone or something, and many more. The idea is, you need to ponder on your own tattoo design and style according to your individuality and the meaning, not simply because it beautiful on you. This concept might take time but this could be necessary so you will not have regrets at a later time. Find the Best Tattoo Artist No matter how stunning the pattern of tattoo is or how purposeful it is to you, you will never have an excellent tattoo without the most effective tattoo artist. You have to know Tattoo Shops with the reputable artist/s who could beautifully place your design on your body, otherwise you are simply squandering your time thinking and finding ideas of the greatest styles on the Web. A lot of these artists are found in big cities or states and so you may want to start your search there. Tattoo is great but it is recommended to know the important things mentioned above before landing to a particular tattoo shop or tattoo artist.

SEO Strategy in 2017

Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can be hard to know which factors to focus on when it comes to your search engine optimization (SEO).

So, what is most important to Google?

“It is content,” said Google Search Quality Senior Strategist Andrey Lipattsev. “And, it’s links pointing to your site.”

I’ve heard people foolishly suggest links aren’t important anymore. There’s a new way of doing SEO, without links. This is wrong, and it’s dangerous advice. Keep in mind what Andrey Lipattsev said.

We tend to almost always come back to links, as they feature largely and very importantly in the 200 or so ranking signals, such as:

  1. The volume of external links you have. The more, the better.
  2. The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.
  3. The quality of external link sources. It’s better to get a link from a reputable news source or academic journal than an unknown blog.

Links have always been a valuable aspect of an SEO strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. That’s because there is a strong correlation between great SEO results (specifically keyword ranks) and the quality and volume of links to a site.

Keep in mind, however, that while links may lead the pack, content, Moz Authority and page authority have significant value and must be considered for any SEO strategy to be successful.

 

Content marketing and SEO

SEO and content marketing are distinguished from one another in several critical areas, but you can’t separate the two entirely. SEO is generally narrower, and more technical, while content marketing is broader and more holistic — kind of like how a square is a rectangle, but a rectangle is not necessarily a square. Here’s how they converge:

  • You can apply SEO more broadly by channeling its specific technical endeavors into content marketing.
  • The only way to ensure the success of content marketing is to apply SEO techniques.

Another way to look at it is like this: SEO makes demands. Content marketing fulfills those demands. SEO states the requirements. Content marketing fulfills them.

 

2017 algorithm updates

In January, Google started rolling out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance.

There will no doubt be many further algorithm updates throughout 2017, but the success of your SEO campaigns will largely be governed by how focused your SEO strategy is on links and content.