No More Stock Photos

“No More Stock Photos! Ten years ago I saw a tip about adding a photo to every blog post. They’re today’s cliches, with no truth behind them. If your message cannot stand on its own, a stock photo’s not your solution. Blogs, Email, Twitter, Facebook, Instagram and Pinterest, etc., grant us the power to speak … Continue reading “No More Stock Photos”

“No More Stock Photos! Ten years ago I saw a tip about adding a photo to every blog post. They’re today’s cliches, with no truth behind them. If your message cannot stand on its own, a stock photo’s not your solution. Blogs, Email, Twitter, Facebook, Instagram and Pinterest, etc., grant us the power to speak directly in our voices to our customers and employees and prospects. Our voices, verbal or writing or imagery, are the most powerful voices because they are unique and unique stands out. So, why distract that message with a stock photo?

DEVELOP AN INFOGRAPHIC FROM PODCAST

 

– Paul Segreto of Franchise Foundry

“Create a cross-platform, multi-tiered effect to “touch” target audience multiple times in short period of time. Let’s say you have a podcast… Transcribe the podcast, summarize and turn into a blog. Develop branded images with quotes from podcast. Develop 10-20 slide powerpoint from podcast and share on SlideShare. Use powerpoint and audio clips from podcast and develop video on Animoto. Develop an infographic from podcast. Longer-term, turn 3-4 podcasts into a whitepaper and 10-13 podcasts into an e-Magazine. ALWAYS share each mini-project across all social media platforms and select ones in email blasts.

CONSIDER THE VIDEO COMPONENT

 

“Questions that arrive by email from clients and prospects provide a wealth of ideas for creating videos that complement written responses, so every time a question is asked, consider the video component. Those videos not only populate your YouTube channel but also supplement your blog, Twitter, LinkedIn, and other social media accounts. Video is and will continue to be a dominant marketing force. Your consistent video creation can, in time, result in a huge traffic spike and increased revenue.”
– Shirley George Frazier of Solo Business Marketing

USE VISUALS TO REINFORCE YOUR BRAND

 

“Images increase engagement and are a great way to showcase your business and brand personality. Every piece of visual content you post on social media becomes part of your brand identity. You can use visuals to reinforce your brand and generate more leads and engagement by adding a call to action button to the images you post in social media to drive

Visual marketing has taken off over the past few years, and for good reason. As marketers, our job is to tell a story to the people who stand to benefit from what our brand offers. Visuals allow us to tell a story and take our target market through that story via different mediums.

Platforms like Pinterest and Instagram have succeeded because visuals are easier to share and relate to than text itself. When using visuals in your marketing, create something that evokes an emotion. Make sure your visuals can incite the response —

anger, happiness, sadness — that you want.” – Justin Beegel of Infographic World

Back then I was co-writing the book

The year was 2010. Back then I was co-writing the book “Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design” with David Langton. We saw the trend: visual content would take on more emphasis in the future.

That trend was being driven by several factors. Improved Internet access speeds and expanded bandwidth were making it faster to download Web pages containing imagery. Better cameras in smartphones made it easier for people to take high quality photographs spontaneously. The rise of social media platforms like Facebook made sharing of images part of our everyday culture.

Also, it was becoming easier to find qualified designers to help, because they had beautiful websites to show off what they could do. Improved graphics programs began making it easier for do-it-your-selfers on a tight budget to turn digital images into professional-looking marketing materials.

Smart Ideas: Experts Revisited

Getting More than Aesthetics in your Tattoo Tattoo is a sort of art that could be rewarding to your image. But before going to a particular tattoo shop, you need think of several important considerations which will be discussed in this article. Healthy Tattoo You do not want to be infected with detrimental health conditions like AIDS and Hepatitis B so you need to find a Tattoo shop that would be as safe as possible. Generally, having a tattoo would involve damage of skin defense system and when this occurs you will at the possibility of many microbial infection. Several of the illnesses got from an contaminated tattoo procedure are not ordinary infections that can be remedied by available antimicrobial drugs. A lot of it are irreversible and can even be fatal. In connection to this, you need to make sure that the tattoo artist who works on you knows the possibility of illnesses with contaminated tattoo procedure. Notably, he or she should present methods to avoid these health infections from developing. The methods may include perfect sterilization process of instruments and materials used. Even highly recommended is the use of disposable, not recyclable needles and other tattoo products. When you are sure that the tattoo shop has these systems, then you will be safe in getting your body a tattoo.
Looking On The Bright Side of Tattoos
Think about on Your Own Tattoo Art
The 10 Rules of Tattoos And How Learn More
An art is not only a piece that is pleasing to the anybody’s vision. It should be a thing that is within the liking of the maker or individual who possess it. Regarding tattoo, the thought is even higher than the overall beauty or liking. It must be something that would match your identity or what you want individuals to see you. Most of the tattoo symbolizes something as well; perhaps for the individual’s faith, passion for someone or something, and many more. The idea is, you need to ponder on your own tattoo design and style according to your individuality and the meaning, not simply because it beautiful on you. This concept might take time but this could be necessary so you will not have regrets at a later time. Find the Best Tattoo Artist No matter how stunning the pattern of tattoo is or how purposeful it is to you, you will never have an excellent tattoo without the most effective tattoo artist. You have to know Tattoo Shops with the reputable artist/s who could beautifully place your design on your body, otherwise you are simply squandering your time thinking and finding ideas of the greatest styles on the Web. A lot of these artists are found in big cities or states and so you may want to start your search there. Tattoo is great but it is recommended to know the important things mentioned above before landing to a particular tattoo shop or tattoo artist.

SEO Strategy in 2017

Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can be hard to know which factors to focus on when it comes to your search engine optimization (SEO).

So, what is most important to Google?

“It is content,” said Google Search Quality Senior Strategist Andrey Lipattsev. “And, it’s links pointing to your site.”

I’ve heard people foolishly suggest links aren’t important anymore. There’s a new way of doing SEO, without links. This is wrong, and it’s dangerous advice. Keep in mind what Andrey Lipattsev said.

We tend to almost always come back to links, as they feature largely and very importantly in the 200 or so ranking signals, such as:

  1. The volume of external links you have. The more, the better.
  2. The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.
  3. The quality of external link sources. It’s better to get a link from a reputable news source or academic journal than an unknown blog.

Links have always been a valuable aspect of an SEO strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. That’s because there is a strong correlation between great SEO results (specifically keyword ranks) and the quality and volume of links to a site.

Keep in mind, however, that while links may lead the pack, content, Moz Authority and page authority have significant value and must be considered for any SEO strategy to be successful.

 

Content marketing and SEO

SEO and content marketing are distinguished from one another in several critical areas, but you can’t separate the two entirely. SEO is generally narrower, and more technical, while content marketing is broader and more holistic — kind of like how a square is a rectangle, but a rectangle is not necessarily a square. Here’s how they converge:

  • You can apply SEO more broadly by channeling its specific technical endeavors into content marketing.
  • The only way to ensure the success of content marketing is to apply SEO techniques.

Another way to look at it is like this: SEO makes demands. Content marketing fulfills those demands. SEO states the requirements. Content marketing fulfills them.

 

2017 algorithm updates

In January, Google started rolling out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance.

There will no doubt be many further algorithm updates throughout 2017, but the success of your SEO campaigns will largely be governed by how focused your SEO strategy is on links and content.

The benefits of software escrow services.

 

Escrow is a term that represents a contract between two parties who keep a valuable to the third party who acts as an agent. Among the things that can be stored by the escrow are money, documents or properties. It is under various conditions that the services of escrow are required. The software escrow is a form of a protection that that is offered to the licensee given to the software as a security code that can be used in case something goes wrong. Most of the programmes can create a program where they can write a security code in it. The program that is created have a source code that is transferred to the programs that are executable. You can transfer the executable programs for your own use.

Those who have the knowledge and experience about the executable programs can just source the security code and be able to create the application themselves. Once a company that developed the software is not paid by the company they created the software for because of bankruptcy the escrow agent can release the software source code to the licensee so that they can work with them.

It is important that parties that sign the escrows understand that there are necessities that must be met. The software escrow service offers custom software to different companies which are very vital and critical to the company itself. The maintenance of the software escrow must continue even if the licensor is not in a position to do so because of bankruptcy. If you want to do this using the easiest way possible ask for an updated source code. The licensor will always be reluctant to agree to this term because the source code represent a trade secret that is guarded heavily.

Currently there are other serious issues apart from deception. Huge amount of money can be among the huge issues. The software escrow services agreement enables the purchaser to have some protection and it becomes more efficient when the software and the source codes are used. The program developer can be protected from fraud by the software escrow. The development process is very tricky because it takes months, days and even years and they a lot that a long time to be completed. The licenser and the licensee should know what is expected of them so that the agreements can be set for them. If the terms of the escrow are not fulfilled the escrow agent can take an action that was agreed on when signing the agreement. Before signing the contract it is important that you read and understand its terms and conditions that are presented to you carefully.

Essential Tools for Entrepreneurs

One of the biggest challenges we face as entrepreneurs is staying on top of everything. You have to respond to emails, make sure your website works perfectly, organize projects, keep in touch with your network, and avoid getting distracted by social media, cat videos, and tools that only make you less productive.

The Internet does not just enable procrastination. It also offers solutions to busy entrepreneurs: there is an abundance of tools and services that were created to help you organize your life and business, so you can focus on doing work that matters.

These resources were created by people who know what it’s like to have a to-do list that never seems to end. Many of them can be used for free, so there’s no reason not to give them a try.

1. Trello

Trello is a free project management tool that helps you get organized. It shows a board on which you can create lists filled with cards. When you open a card, you can add comments, upload files, create checklists, and more.

It is super versatile, so it can be used for many different types of things: to organize a specific project, write an ebook, create an email course, etc. It really helps you to keep a bird’s-eye view on your projects.

2. Google Docs

Google Docs is an essential tool for working on a file with multiple people. Everyone can add or remove text, proofread content, and give comments for others to see. You can also see who else is working on the document and chat with them, so it’s a great tool for teams.

It’s also a big help for people who get confused when they have several versions of a work-in-progress.

Related: The 15 Most Popular Online Payment Solutions

3. Asana

Asana is the ultimate tool for managing your projects more effectively. It works with tasks, projects, conversations, and dashboards. Teamwork has never been easier. You can turn conversations into actionable tasks, provide comments on other people’s actions, and immediately see what progress has been made – all without having to schedule meetings.

4. Dropbox

Dropbox is great for storage and backups. It has a huge amount of awesome plugin apps to improve your experience. Moreover, it provides apps for every device, which means you can access your files from anywhere.

5. Slack

Slack is a beautiful chat app is an amazing communication tool for teams and mastermind groups. Its smooth design is by far the nicest you’ll come across. Even though it’s relatively new, it is already very popular.

You can create several channels to discuss different topics, or you can have a private conversation. Slack also allows you to share files and to easily find messages, notifications, and files in your archive. Everything is automatically synced on all your devices, and you can easily connect it to other apps, like WordPress or Skype.

Start sharing your ideas with peers and get inspired by their questions, suggestions, and expertise. We’re all in this together.

Related: 5 Ways to Get The Best From Your Remote Team

6. Momentum

Momentum is a homepage replacement app designed to inspire you and keep you focused throughout your work day. When you open your browser, Momentum greets you by name with an inspiring picture and quote.

I find Momentum immensely helpful when determining and completing my One Thing every day. Every morning, I tell it what my focus for the day will be. For the rest of the day, it reminds me of my commitment every time I open a new tab. This makes it much easier to stop wasting time on Facebook and the likes.

7. Spotify

Listening to music really helps me stay focused and productive. Obviously, this is different for everyone, but many people seem to function better with music in the background.

Spotify is a great place to find the right music for every moment. You can choose what you want to listen to, or you can let Spotify surprise you. Find out what type of music keeps you focused and alert. It’s great to help you through the early afternoon dip.

8. 7-Minute Workout

The 7-Minute Workout is an app that helps you stay fit and focused with short workouts. Each workout consists of 12 exercises of 30 seconds, with 10-second breaks. All you need is a chair and a wall, so this is the perfect workout app in your (home) office.

If you’re trying to find inspiration, doing a short workout can really help you get there. A short workout will get both the adrenaline and the ideas flowing!

Related: This Entrepreneur Lives in the Back Room at a Gym While Building His Business

9. Boomerang

You can temporarily remove messages from your inbox to be reminded of them later. This really helps you focus on the task at hand, without getting distracted by other things on your to-do list. Boomerangarchives the email(s) and brings them back to your inbox at your chosen time.

You can also use this app to write an email and send it later. You tell Boomerang when you want the email to be sent, and they take it from there. Moreover, it will remind you if you don’t hear back from someone, so messages won’t slip through the maze.

Take control of your inbox, before it becomes an uncontrollable mess.

10. Voila Norbert

It can be very frustrating and time-consuming to look for someone’s email address on their (company’s) websites. This was a massive problem for me when looking for potential guests for my podcast.

Voila Norbert finds the right email addresses, even when they’re not explicitly mentioned on a website. You just have to know the name of your contact person and the domain name of their company.

11. Sidekick

Sidekick is a brilliant email add-on tells developed to tell you whether someone has opened an email you sent. It shows you when, how many times, and from where the recipient has opened your email.

This can be very useful when you’re doing a round of cold emailing, trying out a new marketing campaign, or starting a newsletter. Observe people’s behavior and learn from it!

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

12. 99 Designs

99 Designs is perfect for finding a logo or landing page that you really love. I used them for the design of my book cover.

The process is easy: you fill out a design brief, buy a package, and launch a contest. Designers from all over the world can sign up, create one or more designs, and send them to you. After receiving the results, you can choose the best one and pick the winner.

13. Canva

Canva is an online graphic design platform. I often use it to create artwork for my website. No, it’s not a place where you find designers – you’re the designer.

It is a simple drag-and-drop design tool with a library of more than 1 million photographs, graphics, and fonts to choose from. It offers free access to a wide assortment of design tools and options. You can create anything from book covers to infographics.

14. Fiverr

Fiverr is a cheap yet effective marketplace (everything starts at $5) that offers fast graphic design, translations, SEO enhancement, business cards, and anything else you could need for your business. You can also pay someone to write your message on their belly and do a jungle dance – if that’s what you’re into.

It’s the go-to service if you need something done fast.

Related: Repealing Obamacare Will be a Disaster for Freelancers and Entrepreneurs Who Rely on Them

15. Clarity.FM

Want to get advice from an expert? Stop wasting your time browsing blogs. Clarity.FM connects you with a community of experts. You can look for professionals by name or by expertise, depending on the type of advice you’re looking for.

Have a personal conversation with an experienced entrepreneur is the ultimate way to get the answers you need. Want to know what Brian Wong or Chris Brogan would do in your situation? Just ask them!

Related: Looking for a New Payment Company? You’re ‘Due’ for Some Good News.

16. Typeform

Typeform is free service you can use to create awesome looking surveys. We all use online forms to get feedback from our readers, listeners, and customers. Unfortunately, boring surveys are likely to be ignored, which makes it harder for you to know if you’re going in the right direction.

Typeform’s beautiful, clear, and mobile-friendly surveys can help you get the valuable feedback you need, without extra effort.

17. Hack the Entrepreneur: How to Stop Procrastinating, Build a Business, and Do Work That Matters

Are you stuck and don’t know what to do next? Do you want to control your destiny, do work that matters, and have the freedom to travel?

Hack the Entrepreneur: The Book contains 50 hacks by brilliant entrepreneurs, who have turned their startups into successful businesses. Find out how to get started, deal with failure, and learn from your mistakes. Your business will thank you later.

Entrepreneurs typically want to do everything themselves and be in charge of their business. But sometimes that’s easier said than done. In reality, we don’t have enough time to take care of every single aspect of our business on our own. Let these tools and services help you organize your day, on a professional and personal level.

Stop wasting time on futile tasks and take control with these simple tools. Allow yourself to see the forest for the trees and do work that really matters.

Find Out About The Different Types Of Cleaning Services That You Should Opt For It has already been

a given fact that when it comes to taking care of our residential and commercial property as well as making sure that it is regularly cleaned is something that poses of great significance and importance to every single one of us. There is now an abundance in the number of cleaning agencies that are offering different types of cleaning services everywhere, all throughout the world. If you happen to live in the big city, perhaps you have already observe the increase in the number of agencies that are supplying this kind of services. One of the most important things that we need to always bear in our mind is to guarantee that we are living in a clean and safe area. However, no matter how clean our home or our office is, it seems to be avoidable having it dirtied after a while. That is why it is only probable and right for you to look for a good professional cleaning service that will manage all the cleaning needs that we have in our home or even in our office. These days, with the increase in the number of cleaning companies, there is also an increase in the number of cleaning services that these companies offer to their clients, which results from clients getting to choose the type of cleaning service they think their office or their home needs. There has been a silent agreement made between the cleaning companies and the customer to see to it that the right type of cleaning service will be obtained.